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Think back to content you saw on social like “the best accessories for your Zoom meetings,” “business up top/athleisure on the bottom looks,” “how to design your home office,” which really helped brands reposition their inventory to fit immediate needs.
A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketingspend? By implementing a comprehensive socialcommerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition.
During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them. Listen to the session on demand.
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