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Retailers can stimulate impulse purchases and boost overall sales by strategically positioning products in high-traffic areas, creating visually appealing displays, and implementing cross-merchandising techniques. This can include everything from product selection and pricing to storelayout and promotional activities.
For example, displaying a complete outfit on a mannequin alongside coordinating accessories on nearby shelves can inspire customers to make multiple purchases while also simplifying their shopping experience. In conclusion, utilizing space and layout effectively within a retail environment is essential for maximizing sales potential.
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