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Where are Aussie consumers shopping now? Here’s what the data shows

Inside Retail

Lockdowns, store closures, and increased online shopping were all part of the ‘new normal’ for consumers and retailers during the height of the Covid-19 pandemic. But it seems we may have finally seen the end of movement and retail restrictions – and the return of in-store shopping. And it’s easy to understand why.

Consumer 246
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Do consumers really shop their values? Here’s what the data says, and why

Inside Retail

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

Consumer 264
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Claire’s Sets up Shop in 20 Macy’s Stores

Retail TouchPoints

Claire’s has announced a new partnership with Macy’s to bring shop-in-shops to more than 20 Macy’s locations across the U.S. The shop-in-shops will feature a year-round selection of hair accessories, jewelry and cosmetics, as well as seasonal items. just in time for the holidays.

Shopping 241
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Australian AI tech promises a re-imagining of the on-demand shopping experience

Inside Retail

Australian online personal styling service Threadicated has launched its Curated Collection, an AI technology to provide a new personalised shopping experience. Threadicated primarily offers consumers tailor-made apparel and accessories that are precisely suited to their individual style and body form.

Shopping 263
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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A study from marketing research company Alter Agents revealed that 77% of surveyed millennial and Gen Z shoppers shop on social platforms.

Shopping 307
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Google Personalizes Shopping Experience Using Customer’s Ratings and Brand Preferences

Retail TouchPoints

Google has begun using the zero-party data of customers’ thumbs-up/thumbs-down style ratings and brand preferences to better personalize its shopping experience, helping consumers find the exact products they want among the 45 billion listed by the search engine. Google Style Picking Tool The style ratings, currently available to U.S.

Shopping 276
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Amazon Anywhere Offers In-Game Shopping for Real-World Products

Retail TouchPoints

Amazon has debuted a new immersive shopping functionality called Amazon Anywhere that allows customers to discover and buy physical products from Amazon within virtual environments such as video games, augmented reality applications and mobile apps. Screenshot from Niantic’s new game, Peridot.

Shopping 260