All the Feels: How Mood will Underpin Future Consumer Spending in Retail
Retail TouchPoints
MARCH 12, 2024
The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. The desire to curate and manage in-the-moment emotions is a natural evolution of holistic health. Why the Mood? That rises to 62% in the U.S. 72% of U.S.
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