Battle of the superapps: GoTo vs Sea in Indonesia
Inside Retail
AUGUST 1, 2022
1 position in the hearts, minds, and wallets of Indonesia’s consumers. Online food delivery: dead heat on a major battleground. There is now very little to separate the two companies in the eyes of Indonesian consumers. GoTo’s Tokopedia started with a big advantage, but Sea’s Shopee is closing fast. Is ‘Hyperlocal’ the answer?
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