Behind Desigual’s repositioning and its Asia Pacific expansion
Inside Retail
JULY 22, 2024
Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. Tim O’Rourke: Desigual has been available in Australia for more than a decade and is sold in a wide range of wholesale accounts.
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