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Behind Desigual’s repositioning and its Asia Pacific expansion

Inside Retail

Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. IR: What are the plans for Desigual in terms of new market entries or product developments in Asia Pacific? BK: Absolutely.

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Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Retail Focus

Recently, they crossed all boundaries to discover the vast opportunities for their brands to evolve and grow. Luxury brands were able to attract a wider range of consumers who were not typically interested in high-end fashion or accessories by setting up coffee kiosks or bakeries, for instance.

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