Black Friday 2023: One in every six fashion purchases made will be returned
Retail Gazette
OCTOBER 17, 2023
Almost one in every six garments bought on Black Friday will be returned, with Gen Z and Millennials leading the way as the highest returning cohorts, new data from AI platform True Fit reveals. This compares to the average UK shopper who plans to spend £239 on fashion during the Black Friday weekend, rising to £334 for Millennials.
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