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Black Friday 2023: One in every six fashion purchases made will be returned

Retail Gazette

Almost one in every six garments bought on Black Friday will be returned, with Gen Z and Millennials leading the way as the highest returning cohorts, new data from AI platform True Fit reveals. This compares to the average UK shopper who plans to spend £239 on fashion during the Black Friday weekend, rising to £334 for Millennials.

Returns 105
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“Fed up with being sold to”:  Why influencers are coming under scrutiny

Inside Retail

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. Another warning sign is the products being promoted might be in a higher or lower price range than their usual staples, or in a different style.

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. It also works especially well with sales promotions. Gamified advertising hinges on two core elements: challenge and reward. An AI-powered promotional strategy. Loyalty program.

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Bonjour Australia! French fashion makes an entrance with online showroom

Inside Retail

The French Government’s international trade agency, Business France, has launched an online showroom to connect French fashion and accessories brands with industry professionals in the APAC region. Return of luxury hair accessories brand.

Fashion 130
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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. This shift in media consumption patterns opened new avenues for advertisers and retailers to reach a digitally savvy audience.

Apparel 260
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“We’re on step one out of 10”: Kmart Group MD Ian Bailey on taking Anko global

Inside Retail

With more than 20,000 SKUs across homewares, toys, pet accessories and apparel, Anko-branded products represent 85 per cent of the stock in Kmart stores and have been purchased by a whopping 90 per cent of Australian households. It’s a little bit like in Australia, where we promote Kmart and Anko is in the store.

Marketing 147
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“Just the beginning”: Showpo partners with Meta to trial 3D models

Inside Retail

The new advertising trial is in partnership with Meta, which Showpo founder Jane Lu tells SmartCompany is inline with the digital retailers aim to provide customers with an efficient and innovative shopping experience. Showpo will judge the success of its AI model advertising through return-on-ad-spend, click-through rates and conversions.