Retail TouchPoints

DECEMBER 5, 2024

Park has been CEO of Forever 21 since 2022. She led a brand refresh for the fast fashion retailer, focusing on younger consumers with a social-media-first approach to customer engagement. Under her leadership, Forever 21 launched omnichannel capabilities , social commerce and a metaverse partnership with Roblox.

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Social Commerce Fast Fashion Fashion Planning 246

Retail TouchPoints

AUGUST 6, 2024

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. in Sept 2022. Shein uses user data insights to predict what products customers will want in the future, effectively taking fast fashion to the next level. Finally, TikTok has rapidly entered the U.S.

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Advertising Fast Fashion Social Commerce Marketing 239

Retail TouchPoints

FEBRUARY 7, 2023

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. The luxury market has a few key advantages that will likely safeguard it from financial turmoil.

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Payment Services Consumer Marketing Fast Fashion 271

Retail TouchPoints

NOVEMBER 14, 2023

Temu alleged that Shein had “engaged in a campaign of threats, intimidation, false assertions of infringement, attempts to impose baseless punitive fines and has forced exclusive dealing arrangements” with the clothing manufacturers that both apps rely on for their ultra-fast fashion offerings. years each by local authorities.

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Fast Fashion Customer Experience Promotions Consumer 203

Retail TouchPoints

DECEMBER 21, 2023

BB&B had been in decline over the past few years, fueled in part by an ill-fated foray into private label that began in March 2021 along with store closures and layoffs followed disappointing financial results in August 2022. Among the biggest challengers were Chinese-based discount shopping apps Shein and Temu.

Sporting Goods 276

Sporting Goods Advertising Consumer Apparel 276

Retail TouchPoints

NOVEMBER 9, 2022

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

Fast Fashion 219

Fast Fashion Fashion Shipping Marketing 219

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained.

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Marketing Advertising Consumer Marketing Spend 256