Retail TouchPoints

APRIL 4, 2022

Nearly 10,000 attendees crowded into the Mandalay Bay Hotel in Las Vegas for Shoptalk 2022, held March 27-30, to walk the exhibit hall floor and hear from more than 280 speakers.

Social Commerce 227

Social Commerce Consumer Marketing ATS 227

Inside Retail

NOVEMBER 29, 2023

At a time when consumers are conscious of spending, especially in the lead-up to the holiday period, offering more value through tailored customer experiences for free is key to getting consumers to purchase through certain retail channels. Currently 35 per cent of brands tagged are affiliates of the platform.

Customer Experience 130

Customer Experience Fashion Returns Shipping 130

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 246

Social Commerce Shopping Advertising Consumer 246

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Historically, many defined social commerce as any sale influenced by social channels.

Social Commerce 198

Social Commerce Consumer Marketing Advertising 198

Retail TouchPoints

FEBRUARY 1, 2022

As a treat, first-time customers will receive a $10 discount on the services. Additionally, members of Petco’s Vital Care health and wellness program will be eligible for a $20 discount beginning in spring 2022. But other pet care retailers are vying to be leader of the pack.

Social Commerce 213

Social Commerce Planning Shopping Location 213

Retail TouchPoints

JULY 7, 2022

“Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. Move Beyond Social Commerce Platforms for Maximum Impact.

Marketing 265

Marketing Social Commerce Consumer Management 265

Retail TouchPoints

JANUARY 4, 2022

Today, it can be anything from a digital Costco card to an immersive VR experience. In the era of remote work, VR very well could be the bridge between employee experience (EX) and customer experience (CX). If that takes place, we’ll see VR become commerce-capable.

Consumer 314

Consumer Customer Experience Marketing Fulfillment 314

Retail TouchPoints

JUNE 22, 2022

Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are — across social media, stores and in-person events. Our partnership with Twitter, and the launch of the Twitter sales channel, will let merchants seamlessly bring commerce to the conversations they’re already having on the platform.”.

Merchant Services 250

Merchant Services Payment Services Social Commerce Shopping 250

Retail TouchPoints

OCTOBER 12, 2023

Driven by these developing technologies, signs point to more digitally immersive shopping and social commerce experiences that will be easier for people with different abilities to navigate. Instead, they’ll need to weave developing an understanding of each customer into the whole of their customer lifecycle and user interfaces.

Social Commerce 245

Social Commerce Consumer Shopping Marketing 245

Retail TouchPoints

JULY 22, 2022

And even as other players are seeing sales and visits slip as the pandemic ecommerce boom wanes, shopper traffic on ShopStyle increased 11% YoY in April 2022, and brands’ investment in the platform is up 47% so far this year. I’d say we’re more of a social commerce platform than a marketplace. million loyalty members.

Fashion 281

Fashion Social Commerce Shopping Advertising 281

Retail TouchPoints

AUGUST 9, 2022

For example, social commerce is a “big thing” in China, Ahluwalia noted. This has inspired companies to think about the entire customer experience, including the last mile and returns experience. Gill noted that making reverse logistics seamless for the customer is key.

Social Commerce 260

Social Commerce Returns Consumer Marketing 260

Retail TouchPoints

AUGUST 12, 2022

Among the solutions chosen for the 2022 cohort were tools that support sustainability by repurposing garments in both the physical and digital worlds — solutions that can advance the evolution of retail personalization with innovations in areas such as the metaverse, NFTs, gaming, social commerce and product returns.

Social Commerce 190

Social Commerce Fashion Returns Consumer 190

Retail TouchPoints

APRIL 25, 2022

During a webinar titled Peak Review 2021 and Returns Trends 2022 , Laura Davies, Head of Client Success, and Jason Taylor, Commercial Director at ZigZag, shared insights from the 2021 holidays that can help position retailers for a successful 2022 season. Top Return Trends for the Newly Extended Holiday Season.

Returns 250

Returns Shopping Promotions Social Commerce 250

Retail TouchPoints

AUGUST 6, 2024

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. By understanding how these brands approach targeted advertising and sales tactics, legacy ecommerce retailers can modify their own strategies to achieve a higher level of customer engagement. in Sept 2022.

Advertising 239

Advertising Fast Fashion Social Commerce Marketing 239

Retail TouchPoints

OCTOBER 10, 2023

eMarketer expects retail mobile commerce sales to account for 43.4% In 2024, mobile commerce sales are expected to hit $534.18 billion in 2022. A tremendous amount of mobile traffic and transactions are lost to broken mobile experiences — likely more today than ever before. of total retail ecommerce sales in 2023.

Payment Services 223

Payment Services Social Commerce Accounting Customer Experience 223

Retail TouchPoints

OCTOBER 24, 2022

Investments will focus on areas including the customer experience, circular inventory and services, and social commerce. Circular fashion has been a growing business for eBay, which saw a 7,000% increase in searches for “pre-loved fashion” during May to August 2022 compared to the same period in 2021.

Fashion 245

Fashion Social Commerce Promotions Customer Experience 245

Independent Retailer

FEBRUARY 3, 2022

With ecommerce constantly evolving, new in-store gadgets coming out to help transactions go faster and more smoothly, and data becoming more crucial to personalizing the customer experience, retailers need to stay alert on the latest trends to keep business booming. Social Media Platforms Become the New QVC for Millennials and Gen Z.

Payment Services 92

Payment Services Social Commerce Location Consumer 92

Retail TouchPoints

JANUARY 11, 2023

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

Fulfillment 254

Fulfillment Social Commerce Management Shopping 254

Retail TouchPoints

NOVEMBER 14, 2023

The retailer, known for its ultra-low prices and treasure hunt customer experience, plans to file a lawsuit on Nov. In July 2022 Amazon filed a lawsuit against the administrators of more than 10,000 Facebook groups that try to orchestrate fake reviews in exchange for money or merchandise. 16, 2023 in the U.S.

Fast Fashion 203

Fast Fashion Customer Experience Promotions Consumer 203

Retail TouchPoints

FEBRUARY 7, 2023

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. The luxury market has a few key advantages that will likely safeguard it from financial turmoil.

Payment Services 271

Payment Services Consumer Marketing Fast Fashion 271

Retail TouchPoints

FEBRUARY 7, 2024

Above all else, retailers must have a solid tech foundation in order to enable a gamified customer experience. Site crashes, lagging and glitching chip away at the online experience and disrupt what could have been a successful initiative. The proper infrastructure is key to ensuring everything runs smoothly.

Customer Retention 230

Customer Retention Customer Experience Advertising Consumer 230

Retail TouchPoints

AUGUST 17, 2022

However, Feldman said that all stores (including both redesigns and new openings) will lean into omnichannel activation and will be developed to put play at the center of their customer experiences. .

Consumer 257

Consumer Customer Experience Apparel Advertising 257

Retail TouchPoints

OCTOBER 31, 2024

Since its first venture in 2022, the brand has had various successful experiences under its belt, including the PlayPrints Simulator. Clarks is one brand that has embraced Roblox as a destination for community-building as well as product engagement.

Accessories 246

Accessories Fashion Marketing Apparel 246

Retail TouchPoints

NOVEMBER 11, 2022

The chief marketing position at TikTok has been vacant since the departure of Nick Tran in January 2022. While she most recently comes from the sports world, Jhaveri is no stranger to the social media and tech sectors.

Marketing 215

Marketing Advertising Customer Experience Planning 215

Retail TouchPoints

JANUARY 24, 2023

We’re navigating [putting] ads with the customer experience, but gently; [we want it to be] additive to the customer experience.” — Aaron Dunford, Sr. IKEA , which already had a resale program in the form of its “As Is” section, expanded in 2022 to include buyback and refurbishment services.

Home Furnishings 261

Home Furnishings Advertising Consumer Customer Experience 261

Retail TouchPoints

JANUARY 19, 2023

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

Social Commerce 257

Social Commerce Consumer Marketing Shopping 257

Retail TouchPoints

JANUARY 12, 2023

Reda quoted a 2022 KPMG consumer study revealing that while 58% know about the metaverse, only 8% have actually visited/participated ( 43% said they were likely to participate during the next 12 months ). Retail media networks on the rise: “Throughout 2022, it seemed as though a new retail media network launched every day,” Reda wrote.

Consumer 253

Consumer Beauty and Health Returns Location 253

Retail TouchPoints

DECEMBER 21, 2023

BB&B had been in decline over the past few years, fueled in part by an ill-fated foray into private label that began in March 2021 along with store closures and layoffs followed disappointing financial results in August 2022. Alicia Esposito 7.

Sporting Goods 276

Sporting Goods Advertising Consumer Apparel 276

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Consumer 350

Consumer Marketing Promotions Management 350

Retail TouchPoints

JULY 20, 2022

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. These key investments and opportunities include: Mobile experience.

Consumer 235

Consumer Customer Experience Inventory Management Shopping 235

Retail TouchPoints

AUGUST 11, 2022

With previous experience at Amazon and Starbucks, Sheriff has been tasked with expanding Parachute’s physical presence as it simultaneously expands into new categories — from bath to furniture and even loungewear. Parachute plans to double its physical store footprint and reach 30 operational stores by the end of 2022.

Location 240

Location Marketing Fulfillment Social Commerce 240

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Checkout 207

Checkout Shipping Customer Experience Point of Sale 207

Retail TouchPoints

DECEMBER 28, 2021

will surpass $1 trillion in 2022. If you don’t have checkout that’s really fast, if you don’t have great customer service just in case anything goes wrong and if your logistics and operations aren’t sound, then people are not going to be happy and/or they’ll just not shop with you again.

Fulfillment 255

Fulfillment Checkout Consumer Returns 255

Retail TouchPoints

NOVEMBER 9, 2022

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. How is that an advantage?

Fast Fashion 219

Fast Fashion Fashion Shipping Marketing 219

Retail TouchPoints

JANUARY 4, 2023

“Direct to consumer” is so 2022. Youthforia Founder Fiona Co Chan is featured regularly in the brand’s social content. Then, in October 2022, just 18 months after launching, the brand made its brick-and-mortar debut at Ulta Beauty. This year, DTC has a new meaning, or at least an alternate one — “ direct to community.”.

Marketing 265

Marketing Consumer Accounting Social Commerce 265

Retail TouchPoints

FEBRUARY 9, 2022

Plenert discussed the happy convergence of luxury and pop-ups and shared his thoughts about which design trends are likely to remain strong in 2022. RTP: What are some retail design trends you think will be strong in 2022? Retail TouchPoints (RTP): What makes pop-ups a good fit for the luxury sector?

Visual Merchandising 249

Visual Merchandising Location Shipping Shopping 249

Inside Retail

FEBRUARY 27, 2023

Australia Post’s 2022 e-commerce industry report told us that online retail sales represent around 20 per cent of total retail sales , with shopping habits being reformed during the pandemic. However, over the 12-month period from November 2021 to November 2022, online purchases were down 3.8

Payment Services 130

Payment Services Social Commerce Promotions Department Stores 130