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Retailers that offer delivery, maintenance, and other services can use captive product pricing. Bundlepricing. With bundlepricing, retailers sell complementary items together at a combined price that is lower than the sum of their individual prices. Optional product pricing.
Use alternative pricing strategies in your markdowns. A straight price cut may not be the best way to mark down end-of-life products. Retailers have many other pricing strategies to choose from. Buy-One-Get-One bundlepricing has the financial impact of a 50% price cut, but it doubles the number of units customers buy.
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