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Very few retail leaders would argue that the role of physical stores are the same as they were at the start of 2020. The store of yesteryear may be dead, but the store of today is undergoing somewhat of a renaissance. Most would agree that they are very different in direct response to the global pandemic.
I was then set on creating something unique and special for the clientele that I wanted to reach: the woman who was confident enough to wear something a little different, who believed in the longevity of pieces and was inspired to purchase keepsakes as heirlooms for future generations. SP: All our pieces are made-to-order.
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