Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring
Indigo 9 Digital
MAY 30, 2022
In the first quarter of its 2021 fiscal year (the three months ended August 30, 2020), Nike’s direct business was up 82%. In 2020 Nike launched its first ever line of maternity activewear. So making it available and affordable is a great play," said Marshal Cohen, chief retail industry analyst at NPD Group speaking about the new line.
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