Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout
Retail TouchPoints
JANUARY 6, 2022
Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.
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