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Crossmerchandise everywhere. The Litmus survey from 2019 found email marketing delivered a 4,200 percent return on investment or $42 for every $1.00 These important displays are the customers’ first impression of the store upon entering. Use small fixtures or stacking tables to group irresistible products together.
Shoppers tend to spend hours at the store and Mary Liz had no place to send customers to lunch that were up to her standards, so in September 2019 she opened the 7,800-square foot Three Cats Restaurant. Cross-merchandising is utilized only at the front of the store. Everything had to be renovated and restored.
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