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Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail TouchPoints

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift?

Consumer 274
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Retail Trends for 2020

CJ Retail Solutions

Disruption, Responsibility and Veganism – effects on POS and retail. We’ve been saying (for what seems like many, many years) that one of the key upcoming retail trends will be a move towards enhancing engagement in store through digitalisation. Times are definitely changing, unsettled, disrupted….

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More Private Label, Smaller Store Footprints: How COVID-19 Is Accelerating Existing Retail Trends

Retail TouchPoints

That’s why retailers and their ecosystem partners can better prepare for the future by understanding where they were already headed and compare it to the new trajectories created by the coronavirus. The reported focused on long-term trends, with an eye on how they have shifted in the relatively short window of COVID-19 activity. .

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Nike’s Growth & Marketing Strategy: How it Grew Into an Icon

Indigo 9 Digital

Most things that seem easy are not easy at all. Nike’s strategy for success is based on taking risks, crazy ideas that turn into bestselling products and a level of marketing genius that perhaps only Apple can match. If you want to know how Nike has grown into an iconic brand then take a look at five of its strategies for success.

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McDonald’s Marketing Strategy, 5 Reasons Why it’s Working

Indigo 9 Digital

After 2013 McDonald’s sales started to decline, from $28 billion in 2013 down to $19 billion in 2020 (pre-pandemic sales were $21 billion in 2019). If you are curious about why McDonald’s marketing strategy worked in this instance then consider these five factors. The Famous Orders promotion has been a huge success, but why?

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6 Successful Marketing Campaigns in Retail

Indigo 9 Digital

Tim Hortons and Justin Bieber marketing campaign. Whether its ads in your social media feed, hauls on YouTube or a dancing TikTok marketing messages just won’t seem to go away and for good reason. If you are building a brand or trying to turn one around then consider how some of the best in the business use marketing to drive sales.

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Northern Irish Retail Market ends 2021 on a high

A1 Retail

The owner of two major retail schemes in Northern Ireland have reported the highest month of sales on record in December at its premier outlet, The Boulevard, as well as an annual growth in sales of 23% compared to the same trading period in 2019. For more information please visit: www.the-boulevard.co.uk