Indigo 9 Digital

FEBRUARY 28, 2023

Retail is littered with stories like this one, about companies that were once at the top but are no longer relevant. Each step is highly digitized and integrated with another, which allows the company to churn out hundreds of new products tailored to different regions and user tastes at a daily rate. Think Sears.

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98

Indigo 9 Digital

SEPTEMBER 7, 2022

The prevailing wisdom at the time which hasn’t gone completely away is that you can’t translate a high touch experience, one often involving thousands of dollars, online. With more pricing control brands can offer more merchandise at full price, avoiding markdowns which are thought to negatively impact a luxury brand’s image.

Boutique 98

Boutique Fashion Customer Experience Markdowns 98

Indigo 9 Digital

SEPTEMBER 1, 2022

representing the fastest growth in at least a decade and sales so far this year have been strong. In many of these arrangements the retailer hosts the marketplace and instead of buying the inventory from the brand the brand is responsible for it and a retailer like Marks & Spencer pays a commission on every sale.

Drop-Shipping 95

Drop-Shipping Markdowns Planning Grocer 95

Indigo 9 Digital

FEBRUARY 7, 2023

Since Skims launched in September of 2019 customers can’t seem to get enough of it. Investors took notice injecting $240 million into Skims during a round of funding last year which valued the brand at $3.2 Apparel for women wearing extended sizes doesn’t seem like an afterthought when shopping at Skims. A focus on comfort.

Apparel 96

Apparel Fashion Markdowns Marketing 96