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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

Digital advertising is surging, as consumers’ media consumption and product consumption habits migrate to online. billion in 2019. Retail Dive. Digital advertising boom time. Digital advertising on Google. Big retailers are racing toward a $100 billion high-margin annual revenue prize in retail media.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. million and $58.5

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6 Things You Need to Know About Etsy

Indigo 9 Digital

By Tricia McKinnon If you are looking for a piece of clothing that’s original something you are not going to see everyone walking down the street wearing then perhaps instead of shopping at Zara or Shein you should give Etsy a try. While at one time Etsy was more of a niche player, last year Etsy made $2.3 million in 2019.

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4 Elements of Amazon’s Strategy to Watch

Indigo 9 Digital

Before Amazon most retailers where primarily in the business of selling goods. Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. Amazon has revolutionized retail in many ways.

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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

A study by the Capgemini Institute found that on average retailers charge their customers just 80% of the cost of delivering goods. The irony of online shopping is that the most economical model for a retailer is when customers are not purely online shopping at all. Take mattress retailer Casper. In 2018 Casper spent $80.7

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Retail Statistics You Should Know

Small Biz Trends

If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. The retail market size is continuously growing. According to a report from the National Retail Federation, the US retail sales in 2020 grew 6.7% image: Retail Dive.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

It seems like a misnomer that someone will place an order online at home and then will put on their jacket get into their car and go to pick it up. Take a look at Target. That sentiment was echoed when Walmart CFO Brett Briggs said : “it is a big advantage being an omnichannel retailer and I think that is showing right now.