Rihanna’s Savage x Fenty to Expand Brick-and-Mortar Reach with 6 More Stores
Retail TouchPoints
MAY 6, 2022
Rihanna is bucking retail trends with both her Savage x Fenty size-inclusive lingerie and her cosmetics brand Fenty Beauty. The Rihanna-helmed Fenty brand has made waves by bucking trends that had made the beauty and lingerie categories less accessible to both women of color and plus-size women.
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