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And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. Doubling down on merchants outside of China. Reducing shopping and shipping friction.
Food delivery companies largely sell an undifferentiated service. In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues. A healthier rate of marketingspend would be around 10% of sales. Even bottled water is more differentiated than food delivery services.
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