6 Ways Farfetch is Disrupting Luxury Retail
Indigo 9 Digital
SEPTEMBER 7, 2022
With more pricing control brands can offer more merchandise at full price, avoiding markdowns which are thought to negatively impact a luxury brand’s image. It did this through a partnership it had with Chanel that started in 2018. Under this model brands have more control over merchandising, pricing and the customer experience.
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