Remove 2018 Remove Consumer Remove Social Commerce
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How YouTube aims to take a piece of the social commerce pie

Inside Retail

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. However, TikTok Shop isn’t the only major player in the social commerce landscape.

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. This growth was largely driven by Covid-19.

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Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails

Retail TouchPoints

That’s because it’s the “everyday” influencers — creators who are making content as a side hustle rather than as a full-time job — who are able to truly, deeply engage with consumers. Move Beyond Social Commerce Platforms for Maximum Impact.

Marketing 290
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Pinterest Solidifies Commerce Ambitions with Series of Executive Moves

Retail TouchPoints

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. Every major social platform and other tech players besides — Google included — are battling to become the place for online shoppers to both discover and buy.

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The Future of Retail: Enriching the Customer Experience via Conversation APIs

Retail TouchPoints

But unlike hard-hit sectors such as airlines and live events, retail saw a more uneven impact — especially when it came to dramatically changed consumer behavior. Now, almost a year later, retailers are struggling to meet consumers’ increasing expectations for instantaneous and personalized interactions with the brands they love.

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Century 21 Continues Ecommerce Expansion with TikTok Shop Debut

Retail TouchPoints

The partners have been working together since 2018 to bring Century 21’s constantly evolving slate of off-price designer merchandise to online shoppers, via weekly live shopping events on the ShopShops app and Century 21’s Instagram. “We

Shopping 278
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From ‘Beautiful Playground’ to ‘Commerce Destination’: Inside the Vision of Pinterest’s New Chief Shopping Officer

Retail TouchPoints

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Shopping 246