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Babies ‘R’ Us Makes its Return to Brick-and-Mortar, Setting the Stage for National Expansion

Retail TouchPoints

big-box baby chain, BuyBuy Baby , shutters its doors , a familiar name has returned to the retail landscape — Babies ‘R’ Us has opened its first store in the U.S. since the brand’s 2018 bankruptcy. (Photo Credit: Retail TouchPoints) As the last surviving U.S. After filing for bankruptcy and shuttering all its U.S.

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Toys ‘R’ Us to Add 30 New UK Shop-in-Shops via Expanded Partnership with WHSmith

Retail TouchPoints

A little less than one year after Toys ‘R’ Us made its return to the world of UK brick-and-mortar via nine shop-in-shops in WHSmith stores, TRU parent company WHP Global has announced plans to expand the partnership and add 30 new locations by this summer. Locations and opening dates will be announced in the coming weeks.

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New Babies ‘R’ Us Flagship at American Dream will ‘Set the Stage’ for National Rollout

Retail TouchPoints

Babies ‘R’ Us will return to brick-and-mortar retail in the U.S. this summer with the opening of its first flagship location since the brand’s 2018 bankruptcy. The store will be located at the American Dream mall in New Jersey, alongside the flagship of sister brand Toys ‘R’ Us , which opened there in December 2021.

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Brand Equity: What Is It & How Can It Affect Your Margins

Wiser

Creating associations for shoppers to remember your brand will make it easier for them to recognize your business, improving your brand equity. 3: Inspire Brand Loyalty Establishing a sense of loyalty from customers is essential when building brand equity. billion as a result.