Remove 2018 Remove Brand Management Remove Consumer Remove Returns
article thumbnail

Analysis: What’s changed since the Farfetch-YNAP deal was first announced

Inside Retail

Then in 2018, Richemont bought back the combined entity for about US$3.4 However, it appears that while the luxury goods group was adept at selling its own brands, managing the technology and logistics of an e-commerce platform like Yoox Net-a-Porter was a different matter. .

Fashion 246
article thumbnail

Brand Equity: What Is It & How Can It Affect Your Margins

Wiser

Creating associations for shoppers to remember your brand will make it easier for them to recognize your business, improving your brand equity. 3: Inspire Brand Loyalty Establishing a sense of loyalty from customers is essential when building brand equity. billion as a result.