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percent of the comparable period year-over-year, by far the best string of relative three-month performance in over five years (May, June and July of 2018 saw sales decreases, as measured year-over-year of -2.6, -3 and -2.1 In August, conversion continued it long-term upward trend with an increase of 0.7 percent respectively).
While conversion was at a high, average transaction value (ATV) dipped for the first time this year, posting a 1.3 The first week of September was the best performing week of the month, as Hurricane Florence negatively impacted the south during that same week in 2018. Additionally, conversion (CVR) increased by 1.4 percent decline.
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