How Brands Can Map Out Contextual vs. Additive Advertising in the Metaverse
Retail TouchPoints
MAY 17, 2022
What interests me about the metaverse is the massive opportunities for brands and advertisers. Those insights and communities are what actually give the metaverse its intrinsic value, especially when trying to target, engage and build brand loyalty with consumers. Contextual’ Versus ‘Additive’ Advertising. Additive Advertising.
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