2017 Marketing Spend Retail Trends 
Indigo 9 Digital
FEBRUARY 13, 2023
The costs a retailer “saves” by not opening and maintaining physical stores simply shifts elsewhere but at times those dollars aren’t as productive. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 5. You need a way to make the model work.”
Indigo 9 Digital
NOVEMBER 16, 2023
That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% A survey by Gartner found the average marketing spend as a percentage of a company’s revenue was 6.4% of revenue. At one point Casper was valued at $1.1
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