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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits , which had operated as a wholesale-only business for over 25 years. Once the pandemic hit, our wholesalers had to close their stores, and we had to rethink our entire email plan,” said Florin.

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Online or Offline Sales? Why not Both?

Retail TouchPoints

Consumers can visit a store to physically check out a mattress and then return home to make the purchase online and schedule delivery. They call this the “wholesale” shopping experience. This flexibility means Emma can choose an order management system from one vendor and a system for its business domain from somewhere else.

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What is Direct-to-Consumer and How to Balance D2C with Wholesale

Wiser

As we explored in our eBook, “ The Wholesale Brand Disruption Guide ,” direct-to-consumer is defined as “the marketing and selling of products directly to consumers from the brand manufacturer.” percent of all retail growth in 2017, and eCommerce sales increased by 16.4 What Does Direct to Consumer Mean?

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The Body Shop: What went wrong for the pioneering beauty chain?

Retail Gazette

L’Oréal eventually sold the retailer to Brazilian cosmetics group Natura & Co for £880m in 2017, after the business’ then CEO Boynton explained the brand had “run out of steam”. They lost that feeling one got when buying a Body Shop product – that you were helping to change the world.”

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? We will need to generate and sustain increased revenue and manage our costs to achieve profitability. Customer returns are also a thorn in Casper’s side as it is for many retailers.

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Direct-to-consumer retail is about dynamism, as well as data

365 Retail

Meanwhile, others are returning to a more traditional wholesale approach to increase their visibility in the eyes of consumers. It takes investment, put towards everything from logistics and supply chain management, to creating great customer experiences and hiring the necessary talent. Going direct: every capability counts.

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Why Investors are Racing to Buy Up Amazon’s Hottest Third-Party Sellers

Retail TouchPoints

Rollup firms are typically able to buy these Amazon businesses at anywhere from 4X to 6X EBITDA, sometimes less, according to Thomson: “As long as you manage to keep the same efficiency that any one of those accounts had when they were a standalone, you can get a 15X to 25X valuation on your company. How Long Can the Gold Rush Last?