How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%
Retail TouchPoints
AUGUST 15, 2023
In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores). It was an involved, intense process.
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