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In 2016 Mike Parker, former CEO of Nike, pledged to make the Jordan Brand a $4.5 If you do subscribe to our retailtrends newsletter to get the latest retail insights & trends delivered to your inbox. Jordans typically sell for 54% above the average retailprice. billion brand by 2022.
But when StockX launched in 2016 it made reselling goods even easier. Traditional retailers are not sitting back watching this market grow. Similar to a stock market, goods on StockX are traded like commodities where product prices are determined by supply and demand. Do you like this content?
Buyers can find sneakers at less than the retailprice, making it an attractive purchase for them, especially for a serious sneakerhead! StockX was founded in 2015 and launched in February 2016. What is StockX? At its core, StockX is a resale market used for authentic sneakers (i.e., collectible sneakers).
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