2016 Marketing Spend Retail Trends 
Small Biz Trends
JULY 8, 2021
The following retail stats from IBISWorld will help you understand the landscape of small specialty retail stores in the US: There are around 131,470 small specialty retail stores in the US in 2021. per year on average between 2016-2021. between 2016-2021. The number of small specialty stores has declined 0.8%
Indigo 9 Digital
NOVEMBER 16, 2023
That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% A survey by Gartner found the average marketing spend as a percentage of a company’s revenue was 6.4% of revenue. At one point Casper was valued at $1.1
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