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The direct and indirect damages of lost sales are so great that retailers prefer to markdown unsold inventory, or even get rid of it at cost. Retailers face the challenge of figuring out what the product mix should be, and how much of each product to purchase. Retailers have to be careful not to suffocate their own demand.
The direct and indirect damages of lost sales are so great that retailers prefer to markdown unsold inventory, or even get rid of it at cost. Retailers face the challenge of figuring out what the product mix should be, and how much of each product to purchase. Retailers have to be careful not to suffocate their own demand.
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