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In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019).
Point-of-Care Testing and Clinical Services The COVID-19 pandemic accelerated consumer comfort with receiving clinical services in pharmacy settings. According to News-Medical, between 2016 and 2019, researchers analyzed data from 46 pharmacies, encompassing 175 pharmacists across diverse retail settings.
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