Under Armour Begins Search for New CEO as Frisk Steps Down
Retail TouchPoints
MAY 19, 2022
The company underwent several rounds of jobs cuts and a $200 million dollar restructuring in 2018, followed by an SEC investigation into its accounting practices in 2019. Frisk promptly set about shifting the company’s focus away from wholesale and toward DTC, following in the footsteps of competitors in the space like Nike and lululemon.
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