How US$4bn activewear brand Vuori builds community through bricks-and-mortar
Inside Retail
AUGUST 27, 2024
After raising US$2 million from friends and family, Kudla launched the brand with a pair of moisture-wicking men’s shorts in 2015. That starts with us being strategic, disciplined, and purposeful in the real estate decisions we make through to how we bring our brand to life in the store.
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