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The Danish toy-maker said it will work closely with the Geena Davis Institute on Gender in Media and UNICEF as it seeks to promote more inclusive play, starting with its latest campaign ‘Ready for Girls’, which celebrates girls who rebuild the world through creative problem solving.
Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. In a report from AMG , 66 percent of shoppers say that they like BOGO the most out of all discount promotions. They also found that 93 percent of shoppers report that they have taken advantage of BOGO promotions at least once.
In 2001, Vasos joined Longs Drug Stores Corp. as senior vice president and chief merchandising officer, where he was responsible for all pharmacy and front-end marketing, merchandising, procurement, supply chain, advertising, store development, storelayout and space allocation, as well as the operation of three distribution centers.
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