2015, Marketing Spend and Promotions - Experience Retail Today

Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

Retail TouchPoints

JANUARY 18, 2021

It is important for retailers to track ASONTV spending accurately because it represents the true popularity of products and correlates with eventual in-store sales. The more the ASONTV marketer spends, the higher the eventual retail sales should be. As a result, ASONTV marketers promote their spending data to retailers.

Advertising

Advertising Marketing Consumer Promotions

The Google Ads Strategy of Purple Mattresses

Store Growers

JANUARY 29, 2019

The company launched back in 2015 with a $171,000 Kickstarter campaign. So let’s say 50% of their $143M marketing spend is actual media budget, and a third of that amount is spent on Google Ads. (I I found a breakdown of their video views on Facebook vs YouTube which I use as the spending breakdown for the media budget as well).

Advertising

Advertising Marketing Shopping Promotions

Experience Retail Today

Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

The Google Ads Strategy of Purple Mattresses

Webinars

Stay Connected