How pop-ups helped inform Kat the Label’s new flagship store in Melbourne
Inside Retail
NOVEMBER 29, 2022
The lingerie and sleepwear brand is also set to expand its wholesale offering. Founder and designer Kate Nixon said that the business started in Byron Bay in 2015, with her hand-making lace bralettes and posting products online. The brand endeavours to buy dead-stock from larger brands, which it redesigns into its own pieces.
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