How pop-ups helped inform Kat the Label’s new flagship store in Melbourne
Inside Retail
NOVEMBER 29, 2022
Founder and designer Kate Nixon said that the business started in Byron Bay in 2015, with her hand-making lace bralettes and posting products online. Its packaging and shipping is biodegradable, and its online orders are carbon-offset. The brand endeavours to buy dead-stock from larger brands, which it redesigns into its own pieces.
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