Reinventing the phone shop: Dialling up the experience
Retail Gazette
AUGUST 15, 2023
That’s not to say the mobile phone shop is dead. According to managing director of commercial Bridget Lea, the format welcomes in “a new EE” focusing on “fulfilling all our consumer tech needs”. A new breed of concept phone store are popping up in a bid to rival tech giants Apple and Samsung.
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