How Sephora Turned Order Fulfillment into a Loyalty-Builder
Retail TouchPoints
AUGUST 22, 2024
The retailer even ran a flash shipping program as early as 2015. Since those early days of the pandemic, when flexible fulfillment was a requirement for staying in business, Sephora’s fulfillment ecosystem has expanded and evolved to create new value for consumers. Curbside pickup soon followed BOPIS.
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