Adobe: Consumers Will Spend More Online in First 10 Months of 2021 than All of 2019
Retail TouchPoints
SEPTEMBER 17, 2021
The Adobe Index — which analyzes consumer transactions across more than 100 million SKUs in 18 categories — found that consumers have spent more than $541 billion online in the first eight months of this year, from January through August 2021. Shoppers are making larger purchases , with average order value up 13% at $169.
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