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Baby Boomers should be the prime targetmarket for brands, yet many ignore the great potential of this consumer with only 5 per cent of advertising expenditure in Australia spent on this demographic,” said Kopanidis.
With a target audience, you can decide what items to exhibit in your BOGO promotion efficiently. For example, if you’re trying to promote backpacks, the target audience for your promotion would generally be students, meaning you would try to advertise on platforms that students frequent. Advertise on Multiple Channels.
Opportunity to Collect Valuable Customer Data “Being able to collect customer data enables you to construct a detailed portrait of your targetmarket : who they are, and what makes them tick,” says Small Business Trends. This effectively broadens your potential targetmarket from thousands to millions.
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