Remove 2014 Remove Marketing Remove Retailing Pricing
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Behind Documents’ path to luxury fragrance leadership in China

Inside Retail

As such, it commands premium retail prices – nudging 1000RMB ($140) per 30ml bottle – and has drawn investment from French giant L’Oreal’s venture capital fund, Chinese online luxury accelerator Ushopal , and spirits giant and Chivas Regal parent Pernod Ricard. Each market is quite different, so we are still learning.

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Zalora exec talks immersive retail and personalised customer journeys

Inside Retail

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. As more customers added these items to their shopping carts, their prices dropped daily.