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And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process. Walmart mandated that its suppliers put it on products by 2022, which has made a big impact on RFID adoption. Doesn’t that sound amazing?!
Shein is vertically integrated allowing it to go from design to shipping in as little as three days. If you can’t move all of the inventory then markdowns are required which eats into sales per sq. In 2014 Forever 21 opened F21 Red which sells even cheaper basics targeted at the whole family. Large stores are inherently risky.
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