Retail TouchPoints

JUNE 18, 2024

Third, the brand can use both data sets to start building a profile of that customer, which will allow them to personalize various touch points, from promotional emails to product recommendations. Steel founded Komo Technologies in 2014 and has remained committed to becoming a recognized global leader in digital engagement ever since.

Markdowns 263

Markdowns Customer Experience Consumer Accounting 263

Retail TouchPoints

JUNE 26, 2023

And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process. For example, a customer can scan a 2D barcode on a package of pasta sauce and instantly view ingredients, allergens, recipes and promotions. Doesn’t that sound amazing?!

Merchant Services 279

Merchant Services Inventory Management Grocer Customer Experience 279

Indigo 9 Digital

FEBRUARY 28, 2023

Laura Illanes, a 22-year-old student at the University of South Carolina Upstate, said she gets six free pieces of clothing from Shein each month for promoting the brand to her 36,000 Instagram followers. If you can’t move all of the inventory then markdowns are required which eats into sales per sq. Large stores are inherently risky.

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98