Behind Documents’ path to luxury fragrance leadership in China
Inside Retail
NOVEMBER 24, 2024
As such, it commands premium retail prices – nudging 1000RMB ($140) per 30ml bottle – and has drawn investment from French giant L’Oreal’s venture capital fund, Chinese online luxury accelerator Ushopal , and spirits giant and Chivas Regal parent Pernod Ricard.
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