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Since its founding in 2014, Boll & Branch has evolved from an online direct-to-consumer (DTC) business to a complete omnichannel organization that has a presence on Amazon , at major retailers like Bloomingdale’s and Nordstrom , as well as branded brick-and-mortar stores nationwide.
We already have over 1 billion customers in our entire Alibaba ecosystem, and we want to fulfil their different needs and purchasing habits,” he added. The company is also doing virtual walkthroughs of stores for its consumers. For us, it’s all about broadening our overall customer base.
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