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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

MAY 10, 2023

By Tricia McKinnon Starbucks is a company that has long known that the future of retail is tied to technology. By 2014 Starbucks had rolled out mobile pre-order and pay before it was common to do so. Back in 2009 it launched its mobile app. Then it began offering in app payments in 2011. Do you like this content?

Payment Services 52
Payment Services Customer Retention Location Retail Trends 52
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Starbucks’ Digital Strategy, Why it Outperforms

Indigo 9 Digital

MAY 10, 2023

Starbucks is a company that has long known that the future of retail is tied to technology. By 2014 Starbucks had rolled out mobile pre-order and pay before it was common to do so. The company has also stated that: “digitally engaged customers purchase 2 to 3 times as many products as those that are not digitally engaged."

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Location Customer Retention Consumer Customer Experience 52
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