Remove 2014 Remove Customer Experience Remove Markdowns
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Why Retail Brands Need to Collect Their Own Data

Retail TouchPoints

Most consumers are willing to part with personal information in exchange for something they value – and consumers value many things beyond discounts and markdowns. A company that can strike that balance and discover what consumers are willing to accept in exchange for personal data can build detailed profiles of its customers.

Markdowns 263
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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

Get ready, get excited, retailers and customers alike, the 2D barcode, a compact square label with splotches and spaces that encode up to 350X more data than a traditional UPC (4,000 characters) will have a significant impact on managing the business and delivering better customer experiences. Who doesn’t want that?

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How RFID Powers Retail: Past, Present and Future

Retail TouchPoints

In fact, according to a recent Accenture study , 92% of the 50 North American retailers surveyed said they are either piloting RFID or have reached full adoption, up from 34% in 2014. This helps a retailer maximize full price sales opportunities and reduce markdowns. RFID captures all inventory in-store and online.